1. Wellness Hub
21st of April, 2022

How To Build A Sustainable Makeup and Beauty Routine

Jordan Hazan
How To Build A More Sustainable Beauty Routine in 2022 | RAWW Cosmetics | 01

The beauty industry introduces incredible amounts of waste and pollutants into the environment each year, contributing to the ongoing climate crisis. At RAWW Cosmetics, we are extremely passionate about promoting greater sustainability within our industry, placing this as a core principle within each of our collections.

While some sustainable makeup brands are working to make a difference, we at RAWW believe that we can do much more, with even the smallest individual action making an impact. Simple acts such as recycling sustainable makeup packaging or switching to eco-friendly makeup alternatives can help to reduce the overall effect we have on our planet.

To support you in transforming your routines to involve more sustainable makeup and skincare products, here are some steps to help minimise your environmental impact and promote sustainability in the beauty industry.

Step 1. Opt for Sustainable Packaging

Many makeup and skincare containers are made using problematic materials which do not decompose and cannot be recycled. Looking for eco-friendly, sustainable packaging made from alternatives like glass and aluminium will contribute to reduced waste and landfill, as well as offer sturdy options for repurposing packaging. We are proud to say that all of our RAWW skincare packaging is made with glass and recyclable plastic.

Step 2. Recycle Your Empty Bottles

To promote beauty industry sustainability, recycling your empty bottles and containers in the right way is essential. If you mix and match materials, they cannot be properly processed and become part of the general waste. However, when you separate materials and rinse them, they can be recycled effectively, even acting once more as materials for future eco-friendly makeup and skincare brands in the industry.

Step 3. Move Away from Single-Use Products

As convenient as they may be, single-use products, such as makeup wipes, are not eco-friendly and contribute to a disproportionate amount of landfill waste that is not biodegradable. A simple, sustainable skincare alternative for removing makeup is a double cleanse - check out our guide on our Wellness Hub.

Step 4. Reuse and Repurpose 

Throwing out makeup and skincare packaging after use is not only wasteful, but also missing an opportunity to equip yourself with easy, convenient containers for travel or storage. Reusing sustainable packaging ensures that potentially hazardous material does not find its way back into landfills, and it enables you to save on buying new materials and packaging. Try repurposing our Superfood Face Tint pots to store hair ties or bobby pins.

Step 5. Develop a Minimalist Beauty Routine

Skinimalism is all about using fewer, multi-tasking beauty products, while still delivering the best results. We've done the hard work for you, and created the perfect low maintenance natural skinimalism routine. The best bit, by buying less you are not only saving money, but preventing overconsumption and excess waste. 

Step 6. Make the Switch to Eco-Friendly Dry Shampoo

Regular aerosol dry shampoos are not only packed with harmful chemicals and synthetics but contribute to the formation of ground-level ozone, plus the empty cans remain as hazardous waste to the environment. What better reason to make the switch to our 100% natural, aerosol-free dry shampoo!

Explore Natural, Sustainable Beauty & Skincare Products with RAWW Cosmetics

Our team at RAWW Cosmetics are committed to supporting beauty industry sustainability through the production of sustainable skincare practices and makeup products. With everything from eco-friendly makeup formulas to sustainable packaging, we aim to become one of the leading sustainable makeup brands in the industry.

For more information on how our environmental skincare collections can help you reduce your impact on the natural world, review our collections online or contact us today for more information.