Ever heard the saying “less is more”? Well, it pretty much sums up the mantra for one of the most popular beauty trends of the year, Skinimalism. With a focus on using less product whilst still delivering the best results, Skinimalism is your go-to answer for a low-maintenance, easy to master skincare and minimal makeup routine.Skinimalism is all about taking a few steps back, showing off your natural skin texture and embracing your natural beauty, whether that means reducing the number of products and active ingredients in your routine, or simply wearing less foundation to allow your real skin to shine through.
Where other beauty trends might encourage you to pile on product after product, resulting in your skin potentially becoming irritated, a minimalist skincare routine uses hybrid beauty products that are designed to address a number of skin concerns all at once. By using less, you are buying less and therefore producing less waste. This sustainable step for the beauty industry sees brands creating multi-tasking beauty products.
At RAWW we’ve created a super low maintenance beauty routine using minimal skincare and makeup products. This step-by-step guide is super easy to follow and uses minimalist skincare products for both your morning and night skincare routine.
Our Minimalist Morning Skincare Routine
Most dermatologists recommend steering away from harsh, foaming cleansers, because they strip the skin’s delicate barrier. Our Purify-ME Gentle Cleanser is super gentle on the skin and packed full of natural ingredients like Coconut Water and Kakadu Plum to soothe and hydrate your skin with every wash. This cleanser works for all skin types to brighten any complexion, both morning and night.
Multi-purpose face oil
Cover all skincare bases with a nourishing, antioxidant face oil like our Bakuchiol Boost Face Oil. Touted as a natural alternative to retinol that’s extra gentle for those with sensitive skin, Bakuchiol Oil helps to prevent fine lines and wrinkles, and helps with pigmentation, elasticity, and firmness. Use twice a day, morning and night.
Radiate your skin
The ultimate skincare and makeup hybrid, our Superfood Crystal Glow Elixir is a lightweight cream that both hydrates your skin and leaves it with an iridescent finish. A Superfood superstar, this elixir is infused with White Tourmaline to help increase circulation and super-fresh combo Wildberry Harvest and Kakadu Plum for added hydration. For days when you’re super busy, mix a few drops with your Bakuchiol Boost Face Oil to really amplify your glow.
Repeat after us: you must never forget to apply sunscreen. There’s basically no other product that works as hard to protect the skin and slow the signs of premature ageing as SPF. Even during the winter months, you’ll want to include it in your skincare routine to fully protect your skin from the sun’s harmful rays.
Add some gorgeous, glowing colour to your daytime routine with our Superfood Face Tints. This multi-use product is made with Vitamin C-rich Kakadu Plum, Mango Butter, Avocado Oil and Coconut Oil to keep your skin feeling fresh, hydrated and nourished. A blendable face tint that melts into your skin, use it to add a flash of colour to your eyes, cheeks and lips whenever the mood strikes.
Our Minimalist Evening Skincare Routine
Reach once again for our Purify-ME Gentle Cleanser to hydrate and refresh your skin before your head hits the pillow. Cleansing your skin before you sleep helps to remove any dirt or makeup that has built up throughout the day and gives your skin a chance to breathe and rejuvenate.
Build colour overnight
Wake up with a healthy bronzed colour and glowing skin when you use our Tropical-Glow Face Tan Elixir. A gentle face tan packed with natural ingredients Aloe Vera, Davidson Plum & Coconut Water work to help to soothe and promote healthy-looking skin.
Superfood face oil
Face oil is the perfect overnight treatment for your skin. Using our Bakuchiol Boost Face Oil once again, feed your skin a nourishing blend of Vitamin A, Acai Berry, Avocado and Pomegranate for skin that feels restored and refreshed when you wake.