Call us biased, but Australian beauty brands are simply the best! Also known as “A-Beauty”, Australian Beauty is a force to be reckoned with.
In recent years, the Australian beauty industry has really grown wings and taken off, with fantastic brands creating amazing products that are loved both here and all over the world. And we are proud to be a part of this beauty revolution!
But what does it mean to be a truly Australian beauty brand? Learn more about the A-Beauty movement and why at RAWW, we’re SUPER thrilled to be a part of it!
What is A-Beauty?The A-Beauty trend is all about natural, laid-back beauty, evoking the Australian spirit. Made from high-quality Australian ingredients, products are super easy to use and deliver all kinds of amazing benefits - saving you time on your beauty routine while ensuring some amazing results too!
We want to take A-Beauty to the next level by ensuring our products are made right here in Australia. It is all about keeping it real with clean ingredients, promising to deliver amazing products for your skin, and celebrating this beautiful country that we get to call home. And to be honest with you, we think that’s the only way to go when it comes to beauty products: they should be good for you, and help make you feel amazing!
Why we’re SUPER proud to be an A-Beauty brandWe are proud to call ourselves an A-Beauty brand, as our ingredients are 100% Australian-grown, and our products are made on Australian soil, for beauty that evokes everything that’s great about this part of the world. As with many Australian beauty brands, we focus on organic, natural products made using the best ingredients that Australia has to offer.
Here are 5 reasons why we’re proud to be apart of this awesome movement:
#1: A-Beauty is NATURAL beautyWe want you to be YOU! And to help with that, we bring you products that will make you feel great, and enhance your natural beauty! We keep our products natural, vegan and organic, helping you avoid nasties in your makeup and skincare routine. From superfood for your skin to deliciously soothing aromatherapy products, we have everything you could ever need for healthy skincare that just works.
#2: No nasties, no chemicals, just Super Good ingredients!Guaranteed without nasties, our products ensure we are one of Australia’s main chemical-free skincare brands. If you care about your skin, you should care about what you put in it. With no parabens, no sulphates, no chemicals and other harsh ingredients, we’re a must-buy brand in Australia for clean beauty.
#3: We use Superfoods from the Australian outbackAt RAWW, our ingredients are sourced from the Australian outback, using the best our land has to offer. Some of the superfoods used in our products include: Coconut Oil, Acai Berry, Avocado Oil, Chia Seed, Manuka Honey, Macadamia Oil, and our very own blend of Australian outback berries, Wildberry Harvest™ (to name only a few). Buying local Australian beauty brands is also a more sustainable choice, helping you do your bit for the planet too.
#4: We’re Certified Vegan and Cruelty-FreeWe know that RAWW girls care about the world around them. And caring for the planet also means caring about animal welfare. That’s why we make products that are vegan, cruelty-free and certified COSMOS Natural. We’re proud to shout about our philosophy, and want you to be proud when you use our products. See our full list of certifications to see what we’re all about.
#5: A-Beauty is designed with YOU in mindThe reason we care so passionately about the products we make is down to you, our customers who wear our products. We care about your wellbeing, and want to provide you with the best possible beauty products to help enhance your inner beauty. We don’t want you to have to change a single thing to feel pretty. You’re already the most beautiful - our products are only here to help enhance your natural beauty!
What A-Beauty products should I try?If you’re ready to get started with A-Beauty products, then we’ve got all of the organic skincare and cosmetics you could need. Some of our best-selling products include:
- Superfood Glow Beauty Balm - Enriched with WildBerry Harvest™ and Coconut Water, this complexion-loving beauty balm will get your skin glowing. With a light to medium coverage, our organic BB Cream evens the skin tone and gives you that beautiful natural finish that we were talking about!
- Recover-ME Face Oil - This face oil is a super powerful blend of some of the most effective Australian skincare ingredients. Made with Evening Primrose, Acai Berry, Moringa, Grapeseed Oil and Camellia Seed Oil (to name only some of its ingredients), this is the ultimate hydrating face oil for dull, tired skin.
- Super-Camo Foundation - Made with the QUEEN of hydrating and firming superfoods, Oligolin™ (aka Flaxseed), this medium to full coverage foundation melts into your skin. Plus, it has SPF15 to help protect against sun damage - the perfect foundation for any Australian gal!
- Super Hydrate-ME Creamy Cleanser - This Australian hero of a cleanser is made with our WildBerry Harvest™ for maximum hydration, and Kakadu Plum to smooth and firm the skin. This gentle cleanser will leave your skin feeling soft and hydrated, ready for the next step in your A-Beauty skincare routine!
Fall in love with A-BeautyWant to get started with A-Beauty? Get ready to embrace the natural look with our blog on pairing natural skincare with natural makeup, and shop all of our makeup and skincare online now!