At RAWW Cosmetics, we’re all about superfood infused and natural beauty. By now, it’s no secret that we love anything that nourishes our skin and keeps it healthy on the inside and out, and this goes for both clean beauty products and the individual ingredients inside them.
Remember that your skin is like a sponge: It absorbs up to 70% of what you put on it, for better or worse. If this isn’t a reason to say “see ya later” to chemicals and start slathering your skin with all-natural ingredients, we don’t know what is!
While natural skincare is a great place to start your journey toward all natural beauty products, it doesn’t end there. For best results, we always recommend pairing your natural skincare routine with natural makeup that’s free of chemicals and other nasties. With this combo of clean beauty products, you’ll be treating your skin every single day - and it will love you for it.
Need more convincing? Read on to see our experts dish on the 6 major benefits of going au naturale, and learn why it’s time to make the switch to natural cosmetics boosted by superfoods now!
6 Benefits Of Natural Beauty Formulas
From their gentle yet effective ingredients to their reduced environmental footprint, there are plenty of reasons to make the switch to natural skincare and healthy makeup.
1. They’re Free From Toxic Ingredients
A reality of modern life is that our skin is exposed to pollutants all day, every day. Think: Smoke, car fumes, and harsh cleaning products. If you use traditional skincare and makeup products, you’ll also be applying a chemical cocktail on your skin.
Most commercial beauty products are packed with synthetic ingredients such as parabens, phthalates, formaldehyde, artificial fragrances, and sodium lauryl sulphate (SLS). These man-made ingredients might help your products last longer, smell better, or foam up nicely, but they can also stress out your skin and even mess with your mood and hormones.
Plus, they create way more work for your body. No, thank you! Switching to natural skincare and makeup reduces the toxic load on your body, meaning it can focus on filtering out environmental toxins more effectively.
2. They’re Gentle On The Skin
Natural moisturisers, cleansers, foundations, and more are full of ingredients that nourish your skin. Unlike the synthetic ingredients we mentioned above, which can irritate your skin and cause more harm than good, natural skincare ingredients, such as our clinically-proven superfoods, give your skin nothing but love and care.
Since they’re totally free of harsh or astringent ingredients, our clean beauty products do their job gently and effectively, regardless of your skin type or concern.
3. They’re Ideal For Sensitive Skin
You’re probably sensing a pattern here! Since natural beauty products are free of nasties and irritants like talc and chemical dyes, they’re the best skincare for sensitive skin.
If your skin is prone to inflammation, irritation, or has another type of sensitivity, making the swap to natural skincare and makeup can make a world of difference. Say goodbye to irritation and clogged pores and hello to soft, supple skin that glows.
4. They Deliver The Purest Form Of The Ingredient
Trust us when we say the natural beauty industry has sky-high standards! And that’s great news for you because it means you’re getting the purest, most effective forms of each superfood ingredient.
Over the past few years, a growing number of organic beauty brands have started infusing their products with skin superfoods and other skin-loving ingredients. These superfoods for skin are bursting with antioxidants, vitamins, and minerals to hydrate skin and add radiance. In other words: They’re the next best thing to foraging for fruits and veggies yourself!
For example, our superfood skincare line contains natural ingredients that are proven to work wonders on your skin. Found in our Light Beam Radiance Serum, Tropical Fruit Harvest™ is one of our clinically proven superfood complexs; proven to gently exfoliate and renew the surface of your skin! Need some more (super)food for thought? Think Coconut Oil for intense hydration, Acai berries to fight free radicals, Avocado Oil to soothe, and Kakadu Plum to get naturally glowing skin that feels firmer with every use.
5. They Improve The Appearance Of Your Skin
We’ll let you in on a glowing skin secret: When you use superfood infused and natural beauty products, your skin looks its very best. That’s because our bodies crave ingredients from nature, such as those superfoods we’re popping on our skin and throwing in our salads!
These ingredients are just as effective as their commercial counterparts. For example, most of our products contain our superfood complex, WildBerry Harvest™, a potent blend of three Aussie berries: Pepperberry, Riberry and Muntries. Together, these berries slow down ageing and boost cell turnover and collagen production. They’re also clinically proven to triple your skin’s hydration levels.
The result? Healthier, more youthful-looking skin, all without completely unnecessary chemicals!
6. They’re More Eco-Friendly
This might sound obvious, but natural skincare and makeup products are much better for the environment.
Why? For starters, they don’t release chemicals into the air or water during the manufacturing process and since they’re all-natural, you won’t wash any sulfates or chemicals down the drain at home. Those harmful ingredients can end up in our soil and waterways and deplete our crops and affect marine life.
When it comes to the environment, every little bit counts. Switching to clean beauty products is an easy way to be kinder to the planet.
Why You Should Pair Natural Skincare With Natural Makeup
The short answer: For all those great reasons above!
The longer answer? Skincare is only the first half of your natural beauty routine. If you’re spending time treating your skin to all-natural superfood infused skincare products, you’ll only undo all that goodness by applying chemical-based makeup right after.
Plus, as makeup sits on your skin for hours, you definitely want to go for natural formulas that reduce your exposure to unnecessary chemicals and toxins. Many traditional makeup products are full of chemical based preservatives and other toxins that clog pores, breed bacteria and even interfere with our natural hormone production cycles.
Thank goodness for chemical-free makeup, as it’s non-comedogenic and packed with naturally safe ingredients like clay and zinc that balance your skin, rather than breaking it out. That’s why mineral makeup is often the best choice, particularly for those with oily, congested, or acne-prone skin.
How To Switch To Natural Makeup
Once you’ve made the effort to overhaul your skincare routine and kick the chemical ingredients for good, it’s time to do the same with your makeup kit!
In our opinion, the best place to start is with face makeup products like foundation and primer. These stay on your skin the longest, and your skin will love you for making the change. When you’re ready, you can switch out your eye and lip products until you have a collection of makeup that works to actually improve your skin.
Start Building Your Clean Beauty Kit
Healthy, glowing skin starts with a holistic skincare routine that takes into account every single product and ingredient you put on your face. If you’re ready to treat your skin to superfood powered and natural ingredients, start slowly but surely switching over your skincare and makeup products.