How To Find Your Perfect Foundation Shade Match

No winning makeup look is achieved without a solid foundation – literally. Foundation comes in many different colours, such as olive, yellow and vanilla, so knowing how to find the right foundation shade can be tricky.

If you must apply your foundation shade all over to match your skin, chances are you’re using the wrong one. But don’t worry, our team RAWW are here to help.

In this article, we will be discussing how to compare foundation shades to find your perfect match, as well as tips for identifying your skin undertone and using natural light to help you find your foundation shade. Better yet, our foundation shade finder will work with you to explore endless options.

So, pull up your foundation shade chart and get ready to find the perfect foundation shade match today!

FINDATION: Foundation Shade Finder

At RAWW, we’re proud to be one step ahead of the game with our FINDATION app. Embedded into our website, this useful foundation shade finder helps customers compare foundation shades to best match their skin. Sounds too good to be true, right?

Well, by comparing and matching other brands or shades that our customers already use, FINDATION now facilitates a seamless transition to any of our foundation & concealer products.

To use our foundation shade finder app, there are 3 simple steps you will need to follow:

Enter a brand of foundation or concealer you wear into the foundation shade finder: There are as many different brands as there are foundation shades – if not more! So, in the drop-down box, select the brand with which you are most familiar. This way you can have an idea of the products and shades you will be wearing.
Enter the product you wear from this brand: Once you have selected your brand, choose the foundation or concealer you use from the drop-down box in the foundation shade finder.
Select the shade you wear in this product: Finally, select the shade, including olive, yellow, vanilla and more from the drop-down box for this product to compare shades.

If you are someone who has never purchased a foundation or concealer and wondering, ‘how do I know what shade of foundation fits me?’, continue reading below for tips on how to find the right foundation shade outside of our foundation shade finder.

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Find Your Skin Undertone

Part of knowing how to find the right foundation shade that fits you is identifying your skin undertone. How can you do this? Well, skin tones refer to your natural colouring, or in other words, whether you have a fair, light, medium or deep complexion. Your undertone then relates to the colours under the surface of your skin, defined as warm, cool, or neutral.

Check the Inside of Your Wrist

One of the best ways to identify your undertone is to look at the veins on the inside of your wrist. Using natural light to see clearly, the colour of your veins can be an even better guide than a foundation shade chart to identify your skin undertone.

Blue Veins

Blue veins are an indicator of neutral undertones. If you have blue veins – lucky you! Neutral undertones can use both warm and cool foundation shades to best fit your skin. You can even embrace an olive foundation shade to balance those tones.

At RAWW Cosmetics, our Super-Camo Foundation provides neutral skin tones with the perfect cover, spanning yellow to vanilla foundation shades to best match your skin.

Purple Veins

Got purple veins? You had better start looking for those cool undertone options. The best foundation shade for cool skin tones has a pink colour to match their pinkish undertones.

The Camouflage Concealer Pencil in our collection, offers a rich Almond colour, perfect for makeup lovers with cool undertones.

Green Veins

If you have a peachy or golden skin colour with green veins, you are someone who has warm undertones. As such, you suit golden tones and yellow foundation shades that will complement your look.

With a variety of colours available, our Pomegranate Complexion Powder and Super-Camo Foundation are a versatile foundation shade match for those with warmer undertones.

Test on Your Skin

No matter how accurate you believe your foundation shade match may be, it is always best to assess the product on bare skin. To precisely test, swatch 3 shades, like olive, vanilla, and yellow, next to each other on your jawline.

This will help you compare and find the right shade, guaranteeing the accuracy of your foundation shade. With every product, make sure that it blends well into your face, and your neck for a smooth, flawless look.

Check in Natural Light

Natural lighting is always best when selecting new foundation shades to match your skin. Lighting can greatly influence how the undertone of your chosen foundation appears. As such, you need to have a clear idea of what the product will look like throughout the day.