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What is AHA? The Ultimate Skincare Ingredient

Meet AHA: The Ultimate Ingredient for Glowing Skin | RAWW Cosmetics | 01

When it comes to skin goals, top of the list is usually “gorgeous, glowing skin”. And while many skincare products claim to get you the skin you’ve always wanted, there’s only one ingredient we really trust when it comes to achieving that youthful glow, and that’s AHA.

The ultimate skin exfoliators, AHAs are a must-have for your skincare routine. So what is it that makes this “miracle worker” so special?

The Lowdown On AHA

What is AHA? AHA stands for Alpha Hydroxy Acid. It’s made from water-soluble acids that come from sugary fruits.

What does AHA do for your skin? AHAs are a natural exfoliator, helping to remove dead skin cells to reveal fresh skin cells underneath. It’s one of these ingredients that will leave your skin glowing with health and vitality - and you need it in your skincare routine. Unlike abrasive exfoliators, AHAs gently exfoliate the skin for skin that really says “I woke up like this”.

But What About BHAs?

In addition to AHAs, you’ve probably heard of BHAs too. The difference between AHA and BHA (Beta Hydroxy/salicylic Acid) is that AHAs are water-soluble, while BHAs are oil-soluble. BHAs are particularly effective exfoliants for sensitive skin or skin that’s prone to redness, due to their skin-calming properties.

Both types of acid are natural ways to exfoliate your skin, providing gentle exfoliation that will leave skin feeling soft, hydrated and luminous.

The AHA Serum You Need To Achieve That Youthful Glow

While you may already be following our natural skincare routine for glowing skin, it isn’t complete until you incorporate an AHA exfoliating serum. Adding AHAs into the mix will help boost your skin’s texture and reduce pigmentation.

Jam-packed with natural ingredients, the superfood-infused Light Beam Radiance Serum serves both as a hydrating serum and an exfoliating serum for sensitive skin. Its natural exfoliating ingredients will gently exfoliate and renew the top layer of the skin, while its SUPER hydrating ingredients will keep the skin underneath soft and plump. Don’t believe us? Its formula includes:

  • Tropical Fruit Harvest™, containing natural fruit acids from mango, papaya and pineapple to renew the top layer of the skin and keep it looking fresh.
  • Nori Extract to lock in hydration and achieve that dewy look.
  • Aloe Vera to soothe and calm the skin, balancing out the complexion.
  • Acai Berry to fight premature ageing and reduce pigmentation. 

This water-based serum is easy to apply and is gentle enough to use daily as part of your nighttime skincare routine. Because AHA exfoliators make your skin more sensitive to sun exposure, the Light Beam Radiance Serum is the best serum for night time routines. Once you’ve cleansed your skin, simply massage it into your skin and follow up with our Super Hydrate-ME Night Cream to wake up to super-smooth skin.

We’ve said it before - you’ll get amazing results by using both serums and face oils. For further hydration and nourishment, our Night Owl Rich Facial Oil will give your skin the last boost it needs, and is the perfect pairing for our glow serum.

Give Your Glowing Skin Routine A Boost

Now that you’ve found the best serum for glowing skin, it’s time to step up your night skincare routine! No tricks, no harsh chemicals and no invasive treatments, this is a daily facial in a bottle.

RAWW Cosmetics products are certified vegan and cruelty-free, with all-natural skincare that delivers goodness to your skin - It’s the perfect time to give yourself a glow-up!

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